A funny thing happened in the Twittersphere during
the AMA’s on Sunday. As the Buzzfeed article describes, a 50-year-old man
tweeted this:
Of course the One Direction fandom saw this tweet through
the AMA hashtag and freaked out. Thousands of fans started replying and
retweeting him. Jerry Riekert saw this as a business opportunity and tweeted
some pictures of his homemade lamps. He then asked for opinions on his work and
ideas for a One Direction lamp.
This event is very similar to Alex from Target. One simple
tweet catapulted this “simple man from New York who makes lamps” into Internet
stardom. Never underestimate the power of Twitter or the One Direction fandom. Who
will be the next Twitter star?
Kelly,
ReplyDeleteI watched the AMA's, but I did not hear about this! I think this is so funny for a number of reasons. First, I am kind of surprised a 50-year-old male actively uses Twitter. He doesn't really fit the demographic you think of when you think of Twitter. However, if he is hip enough to know about One Direction maybe he is hip enough to have Twitter, lol! Also, I am surprised he actually thinks One Direction has good music considering people our age often agree One Direction is just a wannabe version of The Jonas Brothers. Finally, l am so impressed he used the opportunity to get feedback and market his lamps! How clever! It kind of reminds me of the products that came to life as a result of the United breaks guitars incident.