This simple picture tweet exploded on social media, mainly
Twitter. It now has 407 retweets and 677 favorites (as shown above). The hashtag
#AlexfromTarget was trending all day on Monday. By Thursday, he was sitting
next to Ellen DeGeneres on her show. Watch the interview here.
Ellen jumped on the #AlexfromTarget bandwagon with these
tweets:
Target reacted in real-time with this tweet:
As pictured above, this tweet alone got over 30,000 retweets and 47,000 favorites. Bravo, Target for engaging your followers (and Alex fangirls) in real-time!
In my opinion, I’m pretty confused why #AlexfromTarget took
off so quickly. I guess it’s all thanks to the “fangirl environment” on
Twitter and other social media. Watching his interview with Ellen, I just thought
this situation could really happen to anyone. Anyone with a camera smartphone
and Wi-Fi could upload a secretly taken photo of their grocery store bagger on
Twitter. This just goes to show how close social media has brought us together,
whether we like it or not.
Kelly,
ReplyDeleteI must have been living under a rock, because I had no idea this was such a sensation. I watched the Ellen video, and I died of laughter. I can’t believe how famous this kid became from one secret photo. I’m not sure if this shows the power of beauty, social media or a combination of both. I continue to underestimate the power of social media.
Kelly,
ReplyDeleteI think this Alex from Target thing is blown way out of proportion. Ellen wouldn't have Lauren Hill who is terminally ill and got on a Wheaties box and also fulfilled her basketball dream. But she will embrace a normal kid who is just doing his job and working at Target. That should be a PR blog post all on its own. Faith in humanity... gone.