Katie Paine explains why and how we need to measure what
employees think. Within the first paragraph of Chapter 10 of “Measure What
Matters,” I was thinking about employees completely differently.
Paine states, “employee morale and sentiment are closely
tied to sales and profit” (149), which is why a company should take the time to
measure their perception of the company. The higher the morale, the more profit
you are making.
When an employee recommends a company as a great place to
work, this lowers recruitment costs. Employees are more likely to advocate for
your products in online reviews. If the company does its job of convincing its
employees to stand behind the mission and vision statements, the employees will
be more productive (149).
I’ve never really thought about employees this way. I am
about to enter the workplace and want to work for a company that I will
advocate for the products, recommend it as a place to work and strongly believe
in the mission.
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